Tecra Systems, Inc. introduces AccuConnect® 3.0 - An advanced cross-media marketing platform

AUSTIN, TX - January 1, 2011 - AccuConnect® is one of the most robust cross media storefront solutions for building highly customized, one to one marketing campaigns worldwide. The new 3.0 version has been completely redesigned from the ground up to accommodate the latest trends in cross-media marketing. It offers more flexibility while incorporating new attributes that allow for greater control and process improvements.

“One of the greatest improvements seen in 3.0 is the increase in design and customization abilities,” says Vijay Vattikonda, CTO of Tecra Systems, Inc. He adds, “AccuConnect® 3.0 can be extended to support any customer requirements via web services APIs (Application Protocol Interfaces). With plug-in architecture, the platform provides seamless integration with existing enterprise applications or third party software - ERP, CRM, Workflow, MIS, internal legacy systems, etc. With extensive web service API’s, one can also build any type of client interface such as a browser, mobile app, desktop application or any other custom application.” Customers can develop them in-house or utilize Tecra’s dedicated team of experts. Tecra provides extensive documentation and sample code to jumpstart the customization process.

AccuConnect® v3.0 also includes new tools that provide greater image editing capabilities with the ability to create custom attributes in the system. Branding is simple and consistent with master pages and CSS style sheets. The latest .NET framework technologies and MVC architecture has been utilized to build a high performance and flexible product. Incorporating service oriented architecture and RESTful web services has made extending AccuConnect® v3.0 very easy.

About Tecra Systems, Inc. Unimagined possibilities are what Tecra does best. By providing world class cross media products, systems, and solutions our team is creating new possibilities. Founded in 1998 and headquartered in Austin, TX, the company specializes in developing software solutions that meet business and consumer needs. Best known for custom application development/integration and it’s flagship product, AccuConnect®, the company’s technologies have been used by hundreds of corporations worldwide.

Contact Rod Lowe
rod.lowe@tecra.com
(512) 430 - 4560 ext. 788

Tecra Systems, Inc. 9050 N. Capital of Texas Hwy., Suite 300
Austin, TX 78759
www.tecra.com